Confidence - The Ultimate Marketing Strategy

Posted on Tuesday 1 August 2006

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In a recent marketing campaign in Vancouver, 3M sought a strong image for their security glass.

They modified a bus shelter and fitted their security glass and filled it with REAL BANKNOTES. Many have tried to gain access with golf clubs and baseball bats but obviously the glass remains intact! This is what you call having faith in your own product…

How many of you would do that????
Its all abt Confidence


4 Comments for 'Confidence - The Ultimate Marketing Strategy'

  1.  
    P.Gopikrishna
    August 1, 2006 | 11:30 am
     

    Lets bring that to India. Nothing is unbreakable here.

  2.  
    August 1, 2006 | 11:34 am
     

    Really nice one!

  3.  
    Dhawal
    August 1, 2006 | 1:57 pm
     

    its really nice, we should have this strong confidence in our selves and a strong faith in god, we can lead us to sucess.

  4.  
    Saurabh
    August 1, 2006 | 8:53 pm
     

    Amazing one!

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