Jim Szopinski asks, “What is the difference in content between a white paper and a case study?”

Great question, Jim! You’d be surprised how often this question comes up.Let’s start this answer with a definition of a case study.This is a bit technical, but here we go:

“Case study refers to the collection and presentation of detailed information about a particular participant or small group, frequently including the accounts of subjects themselves. A form of qualitative descriptive research, the case study looks intensely at an individual or small participant pool, drawing conclusions only about that participant or group and only in that specific context,” as explained by Colorado State University’s online writing guide.

Read More