IBM Corp is launching an ambitious marketing campaign in the hip virtual world “Second Life.”
Big Blue has developed 12 “virtual islands,” and most will be open to anyone with a Second Life account starting next week. Other areas will remain private haunts for about 800 IBM employees – including the CEO – who have cyber alter-egos.
Second Life is a subscription-based 3-D fantasy world devoted to capitalism – a 21st century version of Monopoly that generates real money for successful players. More than 1.95 million people worldwide have Second Life characters, called avatars.
At any given time, 10,000 or more avatars may be logged onto Second Life, socialising by instant messages or engaging in virtual pastimes such as flying, dancing, gambling or watching adult videos.
Second Life is notoriously buggy;……………………………….
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