{"id":1407,"date":"2009-02-11T17:03:53","date_gmt":"2009-02-11T11:33:53","guid":{"rendered":"http:\/\/www.chiragmehta.info\/chirag\/?p=1407"},"modified":"2009-02-11T17:08:35","modified_gmt":"2009-02-11T11:38:35","slug":"presentation-barack-obamas-internet-strategy","status":"publish","type":"post","link":"https:\/\/www.chiragmehta.info\/chirag\/2009\/02\/11\/presentation-barack-obamas-internet-strategy\/","title":{"rendered":"Presentation: Barack Obama&#8217;s Internet Strategy"},"content":{"rendered":"<div class=\"asset-content\">\n<div class=\"asset-body\">\n<p><img decoding=\"async\" src=\"http:\/\/www.readwriteweb.com\/imgObama.jpg\"\/>We&#8217;ve written a lot about how Barack Obama&#8217;s Internet strategy was a significant reason for his success last year &#8211; first in the Democratic nomination, then the Presidential election. We&#8217;ve analyzed how the <a href=\"http:\/\/www.readwriteweb.com\/archives\/social_media_obama_mccain_comparison.php\">Obama campaign made masterful use of social media<\/a> and we&#8217;ve commented on <a href=\"http:\/\/www.readwriteweb.com\/archives\/obamas_social_media_advantage.php\">Obama&#8217;s use of the Internet as President<\/a> &#8211; not to mention the <a href=\"http:\/\/www.readwriteweb.com\/archives\/government_20_rise_of_the_goverati.php\">rise of the goverati<\/a>. Tonight we came across an extensive presentation about Obama&#8217;s overall Internet strategy. We think it&#8217;s well worth a read, so we&#8217;ve embedded it below.<\/p>\n<\/div>\n<div id=\"more\" class=\"asset-more\">\n<p>This presentation was done by <a href=\"http:\/\/www.viralblog.com\/\">Igor Beuker of viralblog.com<\/a>, with research by Paul van Veenendaal &#8211; who apparently used over 250 different sources to create this impressive slideshow.<\/p>\n<p>The presentation lists the following ways that Obama was &#8220;everywhere&#8221; in social media during his campaign:<\/p>\n<ul>\n<li>Obama has gained 5 million supporters in third party social networks.<\/li>\n<li>Obama maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace for African Americans, and Eons, a Facebook for baby boomers.<\/li>\n<li>On Facebook, where about 3.2 million (during the campaign) signed up as his supporters, a group called Students for Barack Obama was created in July 2007.<\/li>\n<li>It was so effective at energizing college-age voters that senior aides made it an official part of the campaign the following spring.<\/li>\n<li>And Facebook users did vote: On Facebook&#8217;s Election 2008 page, which listed an 800 number to call for voting problems, more than 5.4 million users clicked on an &#8220;I Voted&#8221; button to let their Facebook friends know that they made it to the polls.<\/li>\n<\/ul>\n<p>Also check out these statistics from Obama&#8217;s main website \/ social network, My.BarackObama.com:<\/p>\n<ul>\n<li>On MyBarackObama.com, Obama&#8217;s own social network, 2 million profiles were created<\/li>\n<li>In addition, 200,000 offline events were planned<\/li>\n<li>About 400,000 blog posts were written<\/li>\n<li>And more than 35,000 volunteer groups were created &#8211; at least 1,000 of them on Feb. 10, 2007, the day Obama announced his candidacy <\/li>\n<\/ul>\n<p>Here&#8217;s the <a href=\"http:\/\/www.slideshare.net\/socialmedia8\/case-study-the-barack-obama-strateg\">full presentation<\/a>, with many more interesting facts and figures, via the wonderful SlideShare:<\/p>\n<p><a style=\"margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;\" href=\"http:\/\/www.slideshare.net\/socialmedia8\/case-study-the-barack-obama-strategy?type=powerpoint\" title=\"Case Study: The Barack Obama Strategy\">Case Study: The Barack Obama Strategy<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve written a lot about how Barack Obama&#8217;s Internet strategy was a significant reason for his success last year &#8211; first in the Democratic nomination, then the Presidential election. We&#8217;ve analyzed how the Obama campaign made masterful use of social media and we&#8217;ve commented on Obama&#8217;s use of the Internet as President &#8211; not to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[3,19,36],"class_list":["post-1407","post","type-post","status-publish","format-standard","hentry","tag-internet","tag-media","tag-videos","post-preview"],"_links":{"self":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/1407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/comments?post=1407"}],"version-history":[{"count":2,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/1407\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/1407\/revisions\/1409"}],"wp:attachment":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/media?parent=1407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/categories?post=1407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/tags?post=1407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}