{"id":1465,"date":"2009-04-20T11:28:58","date_gmt":"2009-04-20T05:58:58","guid":{"rendered":"http:\/\/www.chiragmehta.info\/chirag\/?p=1465"},"modified":"2009-04-20T11:28:58","modified_gmt":"2009-04-20T05:58:58","slug":"sell-benefits-instead-of-features","status":"publish","type":"post","link":"https:\/\/www.chiragmehta.info\/chirag\/2009\/04\/20\/sell-benefits-instead-of-features\/","title":{"rendered":"Sell benefits instead of features"},"content":{"rendered":"<p>Sprint\u2019s new ad campaign, What\u2019s Happening, is making some serious waves. The ads are brilliant examples of effective marketing and great presentation design.<\/p>\n<p>Sprint spent a lot of money building a new 4G network and had to figure out how to show it off. They could have taken the traditional approach and created a campaign that explains the network\u2019s new features (e.g. \u201cyou can transfer so many megabytes per second on our new network!\u201d), <strong>but in reality people don\u2019t care much about features \u2014 they care about <em>benefits<\/em>.<\/strong><\/p>\n<p>My favorite example of selling benefits instead of features was when Steve Jobs first introduced the iPod in 2001. He didn\u2019t describe the iPod as a \u201c4GB music player\u201d; it was \u201c<strong>a thousand songs in your pocket<\/strong>\u201d. Big difference.<\/p>\n<p>Sprint clearly understands the power of selling benefits because instead of focusing on what their network can do, their campaign demonstrates what people can do on their network, and on an incredible scale.<\/p>\n<p>The ads are slick examples of how proper pacing, dynamic visuals, and the right amount of humor can make a fact and data driven presentation extremely compelling to watch. You\u2019ll definitely find inspiration in these videos for new, creative ways to present your data in future presentations.<\/p>\n<p>Source : Apollo Ideas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sprint\u2019s new ad campaign, What\u2019s Happening, is making some serious waves. The ads are brilliant examples of effective marketing and great presentation design. Sprint spent a lot of money building a new 4G network and had to figure out how to show it off. They could have taken the traditional approach and created a campaign [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[46],"class_list":["post-1465","post","type-post","status-publish","format-standard","hentry","tag-economics","post-preview"],"_links":{"self":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/1465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/comments?post=1465"}],"version-history":[{"count":1,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/1465\/revisions"}],"predecessor-version":[{"id":1466,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/1465\/revisions\/1466"}],"wp:attachment":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/media?parent=1465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/categories?post=1465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/tags?post=1465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}