{"id":315,"date":"2006-07-05T13:40:38","date_gmt":"2006-07-05T08:10:38","guid":{"rendered":"http:\/\/chiragmehta.info\/chirag\/2006\/07\/05\/hungama-wins-over-kids-with-three-skits\/"},"modified":"2006-07-05T13:40:38","modified_gmt":"2006-07-05T08:10:38","slug":"hungama-wins-over-kids-with-three-skits","status":"publish","type":"post","link":"https:\/\/www.chiragmehta.info\/chirag\/2006\/07\/05\/hungama-wins-over-kids-with-three-skits\/","title":{"rendered":"Hungama wins over kids with three skits"},"content":{"rendered":"<p>The <strong>UTV-promoted Hungama TV <\/strong>claims that it has become the <strong>most <\/strong>viewed channel in <strong>4-14 age group among socio-economic class <\/strong>ABC category in the <strong>Hindi<\/strong>-speaking markets. <\/p>\n<p>The channel attributes this to the huge popularity of its programmes like <strong>Doraemon, Hero and Shaka Laka Boom Boom. <\/strong> According to Television Audience Measurement (TAM), a TV viewership analysis firm, its ratings for the week <strong>June 11, 2006 &#8211; June 17, 2006,<\/strong> show that the channel attracted the maximum eyeballs. <\/p>\n<p>Hungama TV content head <strong>Zarina Mehta<\/strong> attributed the channel\u00e2\u20ac\u2122s winning speck to <strong>localised programming, ideation, execution and aggressive on-ground marketing initiatives<\/strong>. In line with the ratings, the channel has recorded a <strong>40% jump in revenues<\/strong>.<\/p>\n<p><strong>Innovative <\/strong>marketing initiatives, <strong>strong <\/strong>distribution network and <strong>aggressive <\/strong>sales targets have contributed towards creating <strong>hungama at Hungama TV<\/strong>. I think that it\u00e2\u20ac\u2122s a spot-on achievement that the <strong>top three programmes on Kids Television in India now belong to us<\/strong>,\u00e2\u20ac? she said. <\/p>\n<p>The channel attributes most of the credit for its success to <strong>John Abraham<\/strong>, whom it recently signed on as the <strong>brand ambassador. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UTV-promoted Hungama TV claims that it has become the most viewed channel in 4-14 age group among socio-economic class ABC category in the Hindi-speaking markets. The channel attributes this to the huge popularity of its programmes like Doraemon, Hero and Shaka Laka Boom Boom. According to Television Audience Measurement (TAM), a TV viewership analysis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[4,8],"class_list":["post-315","post","type-post","status-publish","format-standard","hentry","tag-fun","tag-india","post-preview"],"_links":{"self":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":0,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}