{"id":570,"date":"2007-01-17T14:51:55","date_gmt":"2007-01-17T09:21:55","guid":{"rendered":"http:\/\/www.chiragmehta.info\/chirag\/2007\/01\/17\/the-billion-dollar-indian-ringtone-market\/"},"modified":"2007-01-17T15:01:18","modified_gmt":"2007-01-17T09:31:18","slug":"the-billion-dollar-indian-ringtone-market","status":"publish","type":"post","link":"https:\/\/www.chiragmehta.info\/chirag\/2007\/01\/17\/the-billion-dollar-indian-ringtone-market\/","title":{"rendered":"The Billion Dollar Indian Ringtone Market"},"content":{"rendered":"<p>The <strong>Mobile Value Added Services<\/strong> (Mobile VAS or MVAS) industry could be worth nearly a <strong>billion <\/strong>dollars (Rs 4560 crores) by the end of <strong>2007<\/strong>, from its current size of Rs. 2850. These findings are a part of a new report jointly prepared by the <strong>Internet And Mobile Association of India <\/strong>(IAMAI) and <em><strong>IMRB International.<\/strong><\/em><\/p>\n<p>A break up of the total market size of Rs 2850 crores reveals that <strong>P2P (person to person) <\/strong><\/p>\n<p><strong>SMS or Text Messaging<\/strong>, continues to dominate the industry with <strong>Rs. 1140<\/strong> crores,<\/p>\n<p>followed by <strong>Ringtones<\/strong>,<\/p>\n<p>including <strong>Caller Ring Back Tones <\/strong>(CRBT) at Rs 1026 crores;<\/p>\n<p><strong>P2A <\/strong>(Person to Application) and <strong>A2P <\/strong>(Application to Person) at Rs 428 crores;<\/p>\n<p><strong>Games and Data<\/strong> at Rs 171 crores and<\/p>\n<p>others (<strong>MMS <\/strong>etc) at Rs 86 crores.<\/p>\n<p>The P2P SMS revenue is accrued completely to the&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.<\/p>\n<p>Read More @ <a href=\"http:\/\/www.cellular-news.com\/story\/21315.php\" target=\"_blank\" rel=\"noopener\">Cellular-news<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Mobile Value Added Services (Mobile VAS or MVAS) industry could be worth nearly a billion dollars (Rs 4560 crores) by the end of 2007, from its current size of Rs. 2850. These findings are a part of a new report jointly prepared by the Internet And Mobile Association of India (IAMAI) and IMRB International. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[19],"class_list":["post-570","post","type-post","status-publish","format-standard","hentry","tag-media","post-preview"],"_links":{"self":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/comments?post=570"}],"version-history":[{"count":0,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/570\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/media?parent=570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/categories?post=570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/tags?post=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}