{"id":648,"date":"2007-02-19T20:10:36","date_gmt":"2007-02-19T14:40:36","guid":{"rendered":"http:\/\/www.chiragmehta.info\/chirag\/2007\/02\/19\/google-ready-to-buy-adscape-for-23-m\/"},"modified":"2007-02-19T20:11:51","modified_gmt":"2007-02-19T14:41:51","slug":"google-ready-to-buy-adscape-for-23-m","status":"publish","type":"post","link":"https:\/\/www.chiragmehta.info\/chirag\/2007\/02\/19\/google-ready-to-buy-adscape-for-23-m\/","title":{"rendered":"Google ready to buy Adscape for $23-m"},"content":{"rendered":"<p><strong>Google Inc.<\/strong> has agreed to acquire <strong>in-game advertising<\/strong> company <strong>Adscape Media Inc.<\/strong> for <strong>$23 million<\/strong>, according to technology site <strong>Red Herring<\/strong>, which cited sources familiar with the matter.<\/p>\n<p>A Google spokesman declined comment, saying the company&#8217;s policy is not to respond to &#8220;<em><strong>rumor or speculation<\/strong><\/em>.&#8221;<\/p>\n<p>Video game industry analysts said the acquisition, if successful, could give a boost to the <strong><em>nascent <\/em>in-game advertising market.<\/strong><\/p>\n<p>Adscape competes with advertising start-ups Double Fusion and IGA Worldwide, which have already inked deals with major publishers.<\/p>\n<p>It also has a <strong>rival in Microsoft Corp<\/strong>., which last year paid <strong>$200 million<\/strong> for in-game ad company<strong> Massive Inc<\/strong>. &#8212; lured by Massive&#8217;s agreements to place ads in online games from UbiSoft Entertainment SA, THQ Inc. and Take- Two Interactive Software Inc<\/p>\n<p>Read More @ <a href=\"http:\/\/www.ciol.com\/content\/news\/2007\/107021702.asp\">CIOL.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Inc. has agreed to acquire in-game advertising company Adscape Media Inc. for $23 million, according to technology site Red Herring, which cited sources familiar with the matter. A Google spokesman declined comment, saying the company&#8217;s policy is not to respond to &#8220;rumor or speculation.&#8221; Video game industry analysts said the acquisition, if successful, could [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[167,3,19],"class_list":["post-648","post","type-post","status-publish","format-standard","hentry","category-google","tag-google","tag-internet","tag-media","post-preview"],"_links":{"self":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/comments?post=648"}],"version-history":[{"count":0,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/648\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/media?parent=648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/categories?post=648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/tags?post=648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}