{"id":686,"date":"2007-03-20T20:27:52","date_gmt":"2007-03-20T14:57:52","guid":{"rendered":"http:\/\/www.chiragmehta.info\/chirag\/2007\/03\/20\/tcs-takes-first-step-for-global-it-brand\/"},"modified":"2007-03-20T20:30:24","modified_gmt":"2007-03-20T15:00:24","slug":"tcs-takes-first-step-for-global-it-brand","status":"publish","type":"post","link":"https:\/\/www.chiragmehta.info\/chirag\/2007\/03\/20\/tcs-takes-first-step-for-global-it-brand\/","title":{"rendered":"TCS takes first step for global IT brand"},"content":{"rendered":"<p><em>Nobody ever got sacked for choosing <strong>IBM <\/strong>and neither should anyone for choosing <strong>TCS<\/strong>.<\/em> That&#8217;s the ostensible reason for India&#8217;s largest IT company, the $4-billion TCS, to launch its first global branding campaign.<\/p>\n<p>This will also be the first time an Indian IT company will invest in a focused manner to build a brand. According to sources, TCS will spend close to <strong>$8-10 million over next 12 months<\/strong> to stencil the campaign punch-line \u00e2\u20ac\u0153<strong>Experience Certainty<\/strong>\u00e2\u20ac\u009d in the minds of thousands of its customers and its own employees.<\/p>\n<p>The campaign will first be unveiled internally. More than 80,000 TCS employees will find the campaign graphic as the default wallpaper on their computers. Apart from this, there is also a <strong>funky campaign video. <\/strong><\/p>\n<p>It shows young people of different nationalities playing a variety of musical instruments and jamming on a piece of music that is distinctly fusion. \u00e2\u20ac\u0153Since we have operations across<strong> 34 countries<\/strong> and have employees of many nationalities, we felt that this aspect captures the essence of what TCS is about,\u00e2\u20ac\u009d says Global corporate affairs head <strong>Phiroze Vandrevala.<\/strong><\/p>\n<p>Read More @ <a href=\"http:\/\/economictimes.indiatimes.com\/News\/NewET\/Business_of_Brands\/TCS_takes_first_step_for_global_IT_brand\/articleshow\/1776356.cms\">Economic Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nobody ever got sacked for choosing IBM and neither should anyone for choosing TCS. That&#8217;s the ostensible reason for India&#8217;s largest IT company, the $4-billion TCS, to launch its first global branding campaign. This will also be the first time an Indian IT company will invest in a focused manner to build a brand. According [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[8,16],"class_list":["post-686","post","type-post","status-publish","format-standard","hentry","tag-india","tag-tcs-competitor-it-news","post-preview"],"_links":{"self":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/comments?post=686"}],"version-history":[{"count":0,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/posts\/686\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/media?parent=686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/categories?post=686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chiragmehta.info\/chirag\/wp-json\/wp\/v2\/tags?post=686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}