Airtel has introduced the “Lifetime” prepaid card with life time validity. This plan allows users to take a pre-paid connection with lifetime validity for a one time payment of Rs 999. The user can then continue to receive calls throughout their life without having to recharge.

The move is reportedly aimed at stopping the churn in the pre-paid subscriber base – once a subscriber takes this plan, he will remain an Airtel subscriber whether the mobile is in use or not. The “Lifetime” prepaid card also offers the user full talk time on every future recharge of any denomination and can be availed by all existing and potential mobile users.

Airtel aims to take affordability to a whole new level and maintains that this offer will open up new segments of the market. There is no change though in the airtime charges. All local calls will be charged at Rs 1.99 a minute and all STD calls will be charged at Rs 2.99 a minute.

In October, Tata Teleservices unveiled the “Non-Stop Mobile” for its prepaid customers wherein the scheme enabled users to get incoming calls for two years without re-charging. This scheme won the service provider one million new subscribers in November alone.

Source : ~ TechTree