Chevron acknowledges “the era of easy oil is over” at this new company web site. They ask, “How can we make oil and gas supplies last longer as the search for other fuels continues?”

Chevron has also placed prominent ads in major magazines acknowledging peak oil is upon us and the solutions are unclear. They appear to be raising the right issues. This is a good start.

Their open blog discussion is found here.

(It also appears they have trademarked the phrase “Human Energy” for a new logo.)