Tata Elxsi’s Visual Computing Labs has provided virtual special effects for the Hindi film Ta Ra Rum Pum. The effects involved 800 shots displaying 3D people filling up a stadium, 3D cars racing on the tracks, smoke, fire and sparks and a 3-1/2 minute song sequence in CGI — with dancing bears, chocolate rivers and the actors Rani and Saif in a fantasy foodworld.

At first glance this two-hour action packed film, filled with fast cars and beautiful women, a family drama packaged in a slick  production, looks like a lot of special effects, the in-camera type, but very little CGI.

The reality is somewhat different.

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