The Mobile Value Added Services (Mobile VAS or MVAS) industry could be worth nearly a billion dollars (Rs 4560 crores) by the end of 2007, from its current size of Rs. 2850. These findings are a part of a new report jointly prepared by the Internet And Mobile Association of India (IAMAI) and IMRB International.

A break up of the total market size of Rs 2850 crores reveals that P2P (person to person)

SMS or Text Messaging, continues to dominate the industry with Rs. 1140 crores,

followed by Ringtones,

including Caller Ring Back Tones (CRBT) at Rs 1026 crores;

P2A (Person to Application) and A2P (Application to Person) at Rs 428 crores;

Games and Data at Rs 171 crores and

others (MMS etc) at Rs 86 crores.

The P2P SMS revenue is accrued completely to the……………….

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