Goodbye Clutter, Hello Clever

Yahoo! simplifies its home page in a redesign that showcases an array of offerings and a more customized and intuitive approach

Compared with Google’s (GOOG) sparse, minimalist look, Yahoo!’s (YHOO) style is more tchochkes and patterned wallpaper. So it’s hard not to view the redesign of Yahoo’s home page — a noticeably sleeker version unveiled in preview form on May 16 — as the search engine’s attempt to Google-ize its identity. And given that Google’s stripped-down offering counted 27% more unique users in April than in the same period last year, while Yahoo’s uniques only rose by 11%, imitation would seem a sound strategy.

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