A new survey on splurging offers a contention that you will not find too difficult to buy: Indians are among the world’s most prolific shoppers.

Buy all means

  • ACNielsen’s study involving 22,000 respondents shows that Asians are the world’s most unabashed shopaholics
  • One in four consumers shops ‘as a form of entertainment’ once a month
  • In Asia, one in four respondents thinks shopping is ‘something to do’ once a week
  • Thirty-two per cent of Indians shop once a month while 22% splurge once a week
  • Most Asians shop once a week just for amusement