Multimedia messaging (MMS) has become a popular service among mobile phone users worldwide and mobile email may have even greater potential, according to a survey commissioned by the GSM Association.

More than 40% of the 3,061 consumers surveyed by Circle Research in Europe, North America and Asia regard MMS, which allows mobile phone users to swap pictures, music and video, as an indispensable service, while 38% see mobile email in the same light.

When asked which mobile data services they prefer, the respondents ranked text messaging (SMS) first, followed by email and MMS ranked third.

“This comprehensive survey shows that there is considerable……………..

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