Chevron acknowledges â€œthe era of easy oil is overâ€ at this new company web site. They ask, â€œHow can we make oil and gas supplies last longer as the search for other fuels continues?â€
Chevron has also placed prominent ads in major magazines acknowledging peak oil is upon us and the solutions are unclear. They appear to be raising the right issues. This is a good start.
Their open blog discussion is found here.
(It also appears they have trademarked the phrase â€œHuman Energyâ€ for a new logo.)