TCS CEO Ramadorai speaks on global brand recall.
- Infosys holds a better brand recall among customers worldwide. Indeed, recently, the otherwise meticulous newspaper, the Economist, incorrectly described Infosys as India’s largest IT services company.
- Similarly, TCS’ banking software product BankOne pulls in $120 million (Rs 504 crore) a year, but it is Infosys’ smaller offering Finacle that is better known
It was in relation to Experience Certainty campaign launched by TCS to achieve Global Brand Recongnition