When Twitter was designed, they took a different approach—they didn’t require a relationship model like that of a social network. Keeping things open meant you could browse their site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. You could follow any account and be followed by any account. As a result, companies started interacting with customers, celebrities connected with fans, governments became more transparent, and people started discovering and sharing information in a new, participatory manner.
Twitter have developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com.
Above image lists initial participants who will be using the new Twitter experience over the web!