Aamir can give lessons in film marketing at top B-schools globally.
Some cases in point:
- Ghulam (Aamir promoted the train stunt),
- Ghajini (got down to giving kids the buzz cut in Delhi),
- Fanaa (landed up to support Narmada Bachao Andolan),
- Taare… (activities with Darsheel Safary),
- Lagaan (Oscar buzz), and
- 3 Idiots (vanished only to emerge in disguise on an all-India road tour).
He sticks to the brands which he endorses
He is a perfectionist ..
He delivers what he promises
He has an intellectual image
At end, he is classy ……